A refreshed Infinity in Tarlac City

A new coat of paint can make all the difference.

Well, more like concrete, rebar, and some pipe work. This 2023, it was our turn to achieve our very own beauty goals, through an extensive brand refresh and branch renovation. We felt that it was high time that we pampered ourselves a bit, as to make sure that our best faces could still be presented to our beloved customers, as the most trusted salon in Tarlac City.

Here are some of our thoughts from this whole experience:

Number 1: Renovations are HARD. It was honestly a logistical nightmare - so so many sleepless night, endless cups of coffee, and a pair ofnew eyebags for every team member. Despite this, all worth it, because we can now provide our clients with a truly improved Infinity experience. Better seats, brighter lights, and fresh colors now await our dear customers.

Number 2: Brand refreshes are HARDER. Brand is way more than just logos, symbols, or signages. Our brand is the collective whole that makes up the Infinity experience. From our people, our messaging, the building facade, to our slogan “Beauty Knows no Boundaries”, each makes up the collective puzzle which is Infinity Salon. We had to be careful not to shake the boat TOO much, you know? We wanted to refresh the brand without losing sight of the things we were already known for. At the end, we decided to focus on 3 brand identity points: “Beauty Knows no Boundaries”, “Tarlac’s most trusted salon”, and “Reaching your beauty goals through us”